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🚗 Automotive Case Study

Driving +280% High-Margin Service Bookings & Emergency Repair Calls

Industry
Auto Repair & Service Center
Location
USA & Canada
Services
Google Ads & Call Tracking
Campaign Goal
High-Margin Repair Appointments
↑ 280%
Service Bookings Growth
↓ 62%
Cost Per Booking
3.4x
Direct Phone Call Volume
5.2x
Blended Campaign ROAS

📌 The Challenge

A multi-location auto service center was spending heavily on broad keywords like "car repair" without geographic precision. Call tracking was non-existent and low-margin routine inspections were consuming ad budget instead of high-value transmission and engine services.

❌ Before Optimization
  • ⚠️ Unfocused broad search term spending
  • ⚠️ Zero call attribution or recording analysis
  • ⚠️ Ad spend wasted outside 15-mile service radius
  • ⚠️ Low appointment conversion on mobile devices
✅ After Location Radius Funnel
  • ✨ 280% Increase in verified booked service appointments
  • ✨ 62% Lower acquisition cost per booked job
  • ✨ Dynamic CallRail integration with CRM attribution
  • ✨ Dominant high-intent local search visibility

🎯 Strategy & Execution

1

Geo-Radius & High-Value Service Focus

Restricted ad campaigns strictly to a 10-mile radius around service centers, prioritizing emergency repair, brake replacement, transmission, and diagnostic keywords.

2

Click-to-Call & Mobile Optimization

Implemented call-only ads and prominent mobile click-to-call CTAs that routed urgent callers directly to local service advisors for instant scheduling.

3

Google Business Profile & Review Engine

Optimized Google Business Profiles for map search dominance and automated SMS review requests post-service, raising overall rating to 4.9 stars.

🔒 Confidentiality Notice

Client name withheld for privacy compliance. Performance numbers verified by VB Apex Media tracking data.

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