A multi-location auto service center was spending heavily on broad keywords like "car repair" without geographic precision. Call tracking was non-existent and low-margin routine inspections were consuming ad budget instead of high-value transmission and engine services.
Restricted ad campaigns strictly to a 10-mile radius around service centers, prioritizing emergency repair, brake replacement, transmission, and diagnostic keywords.
Implemented call-only ads and prominent mobile click-to-call CTAs that routed urgent callers directly to local service advisors for instant scheduling.
Optimized Google Business Profiles for map search dominance and automated SMS review requests post-service, raising overall rating to 4.9 stars.
Client name withheld for privacy compliance. Performance numbers verified by VB Apex Media tracking data.
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