About Services Case Studies Contact 📅 Book Free Consultation
Home / Case Studies / B2B Services (Lead Generation)
💼 B2B Services Case Study

Scaling B2B Enterprise Qualified Demos by 195% & Slashing CPA by 54%

Industry
B2B Consulting & Services
Location
United Kingdom
Services
LinkedIn Ads & Google Search
Campaign Goal
Qualified Executive Demos & Sales Pipeline
↑ 195%
Qualified Demo Bookings
↓ 54%
Cost Per Acquisition (CPA)
$450K
New Closed Pipeline
82%
Target Account Fit Rate

📌 The Challenge

A corporate B2B services firm was generating low-quality leads through broad search campaigns. Sales reps were wasting 60% of their time on unqualified calls, while customer acquisition costs were unsustainable.

❌ Before Optimization
  • ⚠️ Low lead qualification rate (<20% fit)
  • ⚠️ Expensive search CPCs without lead scoring
  • ⚠️ Absence of LinkedIn Account-Based Marketing (ABM)
  • ⚠️ Non-converting generic landing pages
✅ After Account-Based Funnel
  • ✨ 195% Increase in qualified C-level demo requests
  • ✨ 54% Reduction in cost per qualified demo
  • ✨ 82% ICP (Ideal Customer Profile) match rate
  • ✨ $450,000 in closed new contract revenue

🎯 Strategy & Execution

1

LinkedIn ABM & Executive Targeting

Built targeted LinkedIn campaigns targeting C-Suite executives, VP of Operations, and Directors in specific revenue band companies across target verticals.

2

Google High-Intent Search Captures

Rebuilt Google Search campaigns exclusively targeting bottom-of-funnel commercial keywords like "b2b enterprise consulting agency" and "b2b services provider".

3

Frictionless Demo Landing Page & Qualifier

Designed a multi-step interactive qualifier form that filtered out non-target leads and allowed qualified prospects to instantly select a calendar slot with senior partners.

🔒 Confidentiality Notice

Client identity protected under NDA. Results represent verified B2B campaign performance delivered by VB Apex Media.

Need More High-Value B2B Enterprise Leads?

Build a predictable B2B sales pipeline with targeted search and Account-Based Marketing.

📅 Request B2B Strategy Call