Scaling a D2C Fashion Brand to 5.8x ROAS & 240% Revenue Growth

Industry

Fashion & Apparel D2C

Location

Australia

Services

Meta Ads & Google PMax

Campaign Goal

Profitable ROAS Scaling & CPA Reduction

5.8x

Return On Ad Spend (ROAS)

+240%

Monthly Revenue Growth

-44%

Cost Per Acquisition (CPA)

$38

Cost Per Purchase

📌 The Challenge

An online fashion store was struggling with volatile ROAS fluctuating between 1.2x–2.4x. Cost per purchase sat at $68, preventing profitable ad budget scaling. Ad fatigue was high and creative testing was unstructured.

❌ Before Optimization

⚠️ Fragmented Meta campaign structure
⚠️ Unstable 1.2x–2.4x ROAS on ad spend
⚠️ High $68 cost per purchase (CPA)
⚠️ Absence of dynamic catalog retargeting

✅ After 90-Day Scaling

✨ Consolidated 3-stage Meta funnel (TOF/MOF/BOF)
✨ Sustained 5.8x blended ROAS across channels
✨ CPA slashed from $68 down to $38
✨ 240% increase in monthly gross store revenue

🎯 Strategy & Creative Testing Framework

Full-Funnel Ad Architecture

Built a consolidated Meta ad account split into Top of Funnel (UGC video hooks), Middle of Funnel (social proof carousels), and Bottom of Funnel (dynamic DPA catalog retargeting + high urgency discounts).

Google Performance Max Integration

Optimized Shopify product feed data titles, categories, and custom labels to launch a targeted Google PMax campaign capturing high-intent search buyers.

Systematic Creative Testing Matrix

Tested 12 new UGC video variations, carousel formats, and lifestyle static images weekly to combat ad fatigue and isolate winning creatives.

🔒 Confidentiality Notice

Client name withheld under privacy agreement. Results reflect verified ecommerce campaigns managed by VB Apex Media.

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