A private educational institution was struggling to fill program cohorts during seasonal admission cycles. High drop-off between initial prospectus download and final application submission left intake targets unmet.
Aligned Google Search campaigns with key decision periods, targeting parent and student searches ("best private academy", "enrollment applications open").
Designed a low-friction prospectus download landing page that captured parent emails for automated follow-up sequences and open day invitations.
Ran video retargeting ads featuring alumni success stories, campus tours, and student testimonials to convert warm leads into submitted applications.
Institution name withheld for privacy agreements. Campaign metrics verified by VB Apex Media reporting logs.
Drive student applications and open day bookings with targeted performance marketing.
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