A luxury boutique resort was losing up to 25% of room revenue to third-party Online Travel Agencies (OTAs like Booking.com, Expedia). Their direct website booking conversion rate was under 1%, and brand search traffic was being hijacked by OTA ads.
Protected hotel brand keywords against OTA hijacking on search engines and integrated live rate feeds directly into Google Hotel Search.
Offered exclusive direct booking perks (free breakfast, late checkout, welcome drink) that encouraged guests to book on the official site.
Implemented dynamic Instagram & Facebook video retargeting ads highlighting seasonal room packages, spa amenities, and dining experiences.
Resort identity withheld under confidentiality agreement. Performance statistics verified by VB Apex Media data systems.
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