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🏨 Hospitality Case Study

Driving +320% Direct Hotel Bookings & Slashing OTA Commissions by 65%

Industry
Boutique Hotel & Resort
Location
New Zealand / International
Services
Google Hotel Ads & Direct Booking Funnels
Campaign Goal
Direct Website Bookings & Higher Cart Value
↑ 320%
Direct Website Bookings
↓ 65%
OTA Commission Costs
6.4x
Direct Campaign ROAS
+185%
Average Order Value (AOV)

📌 The Challenge

A luxury boutique resort was losing up to 25% of room revenue to third-party Online Travel Agencies (OTAs like Booking.com, Expedia). Their direct website booking conversion rate was under 1%, and brand search traffic was being hijacked by OTA ads.

❌ Before Direct Campaign
  • ⚠️ 80%+ reliance on high-commission third-party OTAs
  • ⚠️ OTAs bidding on hotel brand name search terms
  • ⚠️ Low direct website booking engine conversion
  • ⚠️ Absence of direct booking incentives
✅ After Direct Booking Engine
  • ✨ 320% Increase in direct website reservations
  • ✨ 65% Savings on third-party OTA commission fees
  • ✨ 6.4x ROAS on brand defence & Google Hotel Ads
  • ✨ Higher average stay value via direct perks

🎯 Strategy & Execution

1

Brand Defence & Google Hotel Ads (Free & Paid Links)

Protected hotel brand keywords against OTA hijacking on search engines and integrated live rate feeds directly into Google Hotel Search.

2

Direct Booking Rate Parity & Exclusive Perks

Offered exclusive direct booking perks (free breakfast, late checkout, welcome drink) that encouraged guests to book on the official site.

3

Meta Visual Retargeting

Implemented dynamic Instagram & Facebook video retargeting ads highlighting seasonal room packages, spa amenities, and dining experiences.

🔒 Confidentiality Notice

Resort identity withheld under confidentiality agreement. Performance statistics verified by VB Apex Media data systems.

Stop Paying 25% OTA Commissions

Drive direct reservations and maximize your hotel or resort profit margins.

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