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🏡 Real Estate Case Study

How We Achieved 220% Lead Growth for a Real Estate Brokerage via SEO + Google Ads

Industry
Real Estate Brokerage
Location
United States
Services
Local SEO & Google Ads
Campaign Goal
Exclusive High-Intent Seller & Buyer Leads
↑ 220%
Lead Volume Growth
Top 3
Google Local Rankings
44%
Organic Lead Share
↓ 48%
Lower Cost Per Lead

📌 The Challenge

The agency relied heavily on third-party aggregators (Zillow, Realtor.com) where leads were shared with dozens of competing agents. Their in-house Google Ads campaigns were yielding non-local low-intent clicks, and their local organic search presence was negligible.

❌ Before VB Apex Media
  • ⚠️ Over-reliance on expensive portal leads ($250+/lead)
  • ⚠️ Shared leads resulting in low contact rate
  • ⚠️ High PPC bounce rates from broad keyword targeting
  • ⚠️ Zero neighborhood landing pages for local search
✅ After Strategy Rollout
  • ✨ 100% Exclusive buyer & seller leads direct to CRM
  • ✨ 220% Increase in total monthly lead volume
  • ✨ 48% Drop in cost per acquisition vs portal rates
  • ✨ 24 Neighborhood hyper-targeted landing pages

🎯 Strategy & Execution

1

Hyper-Local Neighborhood Landing Pages

We created 24 dedicated neighborhood guides featuring local market statistics, recent sales data, interactive property valuation tools, and custom home search filters.

2

Seller Intent Google Ads Campaigns

Built search campaigns focused on high-intent seller searches ("sell my home in [city]", "what is my home worth [zipcode]"). Used exact match keywords and instant valuation landers.

3

Google Business Profile & Map Pack SEO

Optimized GBP listings across multiple office locations, added neighborhood geotagged posts, and built regional citations to capture local Map Pack top 3 spots.

🔒 Confidentiality Notice

Client identity withheld for commercial privacy. Results reflect verified campaign performance managed by VB Apex Media.

Ready to Scale Your Real Estate Leads?

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